PRIVACY POLICY
Surefire Fitness Pty Ltd trading as Affordable Fitness (ABN 33 073 980 033)
Last Updated: 1 June 2026
Introduction
Surefire Fitness Pty Ltd trading as Affordable Fitness (“Affordable Fitness”, “we”, “us”, or “our”) is committed to protecting the privacy of our members, guests, website visitors, prospective members, employees, contractors, and other individuals with whom we interact. This Privacy Policy explains how we collect, use, disclose, store, and manage personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By accessing our website, using our services, attending our facility, or otherwise providing personal information to us, you acknowledge the practices described in this Privacy Policy and consent to us using your Personal Information in accordance with this policy.
What Personal Information We Collect
We collect sensitive information only with your consent or where otherwise permitted or required by law. Depending on the nature of our relationship with you, we may collect personal information including:
Identity and Contact Information
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Full name
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Residential and postal address
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Email address
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Telephone number
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Date of birth and gender information
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Emergency contact details
Membership and Service Information
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Membership agreement details
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Attendance records and facility check-in timestamps
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Booking information and class/program participation details
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Fitness assessments, personal training records, and service preferences
Payment Information
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Billing address and transaction history
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Payment method details, credit card info (processed securely via Stripe), and direct debit information (including bank account BSB and account numbers processed via Debitz).
Photos & Video Footage
A member’s photo is attached to their personal profile, and its primary use is to identify the member within the facility. There is constant closed-circuit video surveillance (CCTV) within our premises for the purpose of safety and protection of the members, guests, staff, equipment, and facilities. Video footage may be reviewed and recorded by staff if required to address safety concerns. Member photos and/or video footage of members or guests will not be used or disclosed for any other purposes without consent, except in exceptional cases when disclosure may be required by law, is necessary to protect the rights or property of Affordable Fitness, or to lessen a serious threat to a person’s health or safety.
Health and Sensitive Information
As a fitness provider, we collect health information that is reasonably necessary to provide our services safely and effectively, including:
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Medical conditions and injury history
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Physical limitations and health declarations
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Completed Pre-Activity Questionnaires and physical readiness forms
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Pregnancy-related information
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Fitness goals, body measurements, and body scan tracking metrics
Information We Collect Through Our Website and Digital Platforms
When you visit our website or use our online services, we may collect technical data such as:
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IP address, browser type, and device information
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Website usage data, pages visited, and referral sources
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Login information, cookies, and similar analytical technologies
This information helps us improve our services, website functionality, and user experience.
How We Collect Personal Information
We collect personal information directly from you when you:
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Join or enquire about a gym membership
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Complete physical or digital forms, health declarations, or questionnaires
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Participate in fitness training sessions or programs
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Use our website, member portals, or digital applications
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Interact directly with our staff via telephone, email, physical mail, or in-person consultations
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Have notes, emails, or digital communication saved by our team during customer service inquiries
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Physically attend our facility
We may also collect information from your authorised representatives, payment service providers, integrated booking software, or publicly available sources where lawful.
Why We Collect and Use Personal Information
We use your personal information to:
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Establish, manage, and process your gym membership
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Provide personalized fitness coaching, training, and related health services safely
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Process recurring direct debits, financial accounting audits, and membership payments
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Verify identity and facilitate secure keyless entry to our club
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Manage class bookings, schedules, and trainer appointments
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Respond to customer support requests and operational enquiries
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Maintain strict health, safety, and security standards within our gym premises
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Comply with legal, tax, insurance, and regulatory obligations
Marketing Communications
We may use your contact information to provide updates about membership offers, promotional campaigns, new classes, gym events, and fitness content.
You may opt out of receiving promotional marketing communications at any time by clicking the “unsubscribe” link inside our electronic emails, reply-stopping text messages, or contacting us directly. We will continue to send mandatory, service-related communications necessary to manage your active account or billing statements.
Disclosure of Personal Information
We do not sell, rent, or trade your personal records. Your data is only disclosed to authorized parties under strict operational contexts:
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Our facility staff, personal trainers, and management team to guide your training safely.
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Trusted third-party technology providers and infrastructure managers (such as GymMaster).
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Secure payment gateways and clearing financial networks (Stripe and Debitz).
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External professional advisers, insurers, or debt collection agencies tasking the retrieval of unpaid fees.
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Prospective buyers in the event that Surefire Fitness Pty Ltd undergoes a commercial business sale or corporate asset transfer.
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Government agencies, courts, or law enforcement entities where strictly required by law.
Overseas Disclosure & System Integrations
Surefire Fitness Pty Ltd utilizes enterprise cloud servers and premium management systems to host our business assets. Your data may be safely stored or routed through global server infrastructure located outside of Australia, including the United States, Singapore, New Zealand, and Germany.
Our primary Member Portal, Member Booking App, and Gym Management platform software is GymMaster (a Treshna product owned by Treshna Enterprises Ltd). All gym check-ins, medical questionnaires, and user account actions interact with this database system. You can review their structural data protection metrics directly via the official GymMaster Privacy Policy.
Security of Personal Information
We execute robust administrative, technical, and physical safeguards to defend your personal information against misuse, loss, interference, unauthorized access, or modification.
Digital assets are shielded behind firewalls, data paths utilize encryption where appropriate, and user passwords are non-reversibly encrypted. Physical copies of paperwork are held in secure, restricted-access storage locations. Because no internet transmission platform can be guaranteed as 100% immune, members remain fully responsible for keeping their digital application login credentials completely confidential.
Data Retention and Destruction
We only retain personal and sensitive information for as long as required to deliver our health services, fulfill explicit business operations, resolve legal disputes, or satisfy mandatory statutory record-keeping frameworks under Australian law.
Our standard retention and disposal policies include:
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Active Membership Data: Retained for the full lifespan of your active enrollment with us.
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Post-Membership & Financial Records: Retained for a standard period of 7 years following membership cancellation to comply with Australian corporations and taxation laws.
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Sensitive Health Assessments: Pre-Activity Questionnaires and medical notes are safely archived for 7 years from the date of your last interaction to satisfy regulatory health legislation and insurance liabilities.
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CCTV Surveillance Footage: Video files recorded at our club are automatically overwritten on a rolling cycle every 30 days, unless pinned longer due to an ongoing security event investigation.
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Unfinalized Enquiries: Digital contact forms or general prospective emails are purged after 12 months if no gym contract is finalized.
When information passes these legal timeframes, it is permanently de-identified or securely destroyed.
Access, Correction, and Your Rights
You possess an absolute right to request an official copy of the personal information we hold about you, or to demand immediate corrections if you find the records are inaccurate, incomplete, outdated, or misleading.
Requests must be submitted in writing to our Privacy Officer. We may require formal identity verification prior to fulfilling any data changes or extractions. If an access request is denied due to a direct legal conflict or overriding statutory exemption, a clear written justification will be supplied.
Cookies and Analytics
Our website utilizes cookies and analytics tools (including Google Analytics) to optimize performance, remember account configurations, monitor traffic volume, and support marketing activities. Browser settings can be updated to reject cookies manually, though this step may impact certain system functions on our online portals.
Children and Young Persons
Where gym or personal training services are provided to minors under the age of 18, personal and health information is strictly collected only from a parent, legal guardian, or authorized representative. Parents and guardians may contact our team at any time regarding the data held about their children.
Complaints
If you believe we have breached your privacy rights or mishandled your health records, please submit a formal written complaint using the contact details below. We treat all privacy claims with urgency, initiating an investigation and aiming to provide formal feedback within 14 days.
If you remain unsatisfied with our internal resolution, you retain the right to escalate your grievance to the Office of the Australian Information Commissioner (OAIC).
Contact Us
For any questions regarding this Privacy Policy, your rights, or your personal information, please connect with our team directly:
Surefire Fitness Pty Ltd trading as Affordable Fitness
Attention: Privacy Officer
Physical Address: 372 Darling Street, Balmain NSW 2041
Phone: 9818 7743
Email: info@affordablefitness.com.au